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Mobile Marketing: Some Ideas for Your Company


Every company implements marketing differently depending on their brand and what they intend to do. This should obviously apply to your company, since before you take any of these ideas into consideration, you should make sure that they fit in with your brand and the image that your business is trying to project. They should also fit in with your tone. Your mobile marketing campaign should have the same voice that your website does – and don’t forget to optimize that website for mobile devices.

Text messaging is a really cool way to get people involved. It can be straightforward and quick, and you may be surprised at how engaging your customers find it. You don’t have to spam them with messages, since doing so can actually decrease their trust in you and may be against the rules. A text message does not have to be a promotion – although people love that! – you can keep them updated on news about your business. This creates a certain sense of community that you may not have even realized was within your reach. Even texting that you have a new employee and that people should come say hi can generate business can create that relationship.

You may also want to have contests. Contests contribute to this community feeling and can help you gauge which products are best for you. Contests are beneficial all around and can help you with more parts of your business than you may have been expecting, but they are not always right depending on the type of business that you have.

These are just a couple of ideas for things to do in your mobile marketing campaign. It is very important that whatever you decide to do, it fits in with your brand image and with what you want to say about your brand.

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