Mobile marketing is huge and has gotten bigger over the past few years. It is also expected to get even bigger in the years to come. It gives companies access to a huge amount of customers. There are ways in which you can reach them and engage with them in a way that will benefit you and help your business grow. Here are some of the easiest and most effective tips to follow that should not be overlooked.
You should remember that it is not a website and that you should always be brief. You only have their attention for a few seconds, so make sure that your sentence can pack a punch and that you are saying everything you need to say. If you want to send something a little longer, break it up into bullet points. People will not read a lot of words cramped on a small screen. You should also try to avoid text-speak unless you are going for a younger market. Even then, this is somewhat of a thin line and you need to be careful with it.
You should always use QR codes in your printed media. This means that people with smartphones will have easy and quick access to your site. You may actually want to have an incentive here, like deals for people who may access your website through using QR codes.
You can gather information by doing quizzes and trivia games. People love this kind of thing and often spend a few hours a week on it. This is also a great way to advertise since people are actually more likely to remember you when using this method.
You should always be consistent throughout the campaign. You can use many mediums to get your message heard but your voice should be the same across everything. Keep this in mind and your customers are likely to learn to associate this tone with your business.
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